Viveka Colleagues

Viveka is a group of skilled and experienced colleagues.  What we have in common is our belief that people and working relationships make the difference in business.  We bring a considered approach to our work, coming alongside you as coaches and consultants to create and deliver thoughtful and practical solutions to your business challenges.

  • Jennifer Cramb is the owner and founder of Viveka Coaching & Consulting Ltd

“Viveka” is a Sanskrit word which means clarity, being able to “see the wood from the trees”.  At the heart of my coaching and consulting work is enabling my clients to take wider, clearer perspectives on their challenges and to make discerning decisions and real progress – particularly when they are under pressure. 


Experts in insight-driven engagement.

Working with you and your people to deliver thoughtful, creative and practical solutions to today’s business challenges.

Working with teams and individuals who are leading and managing change or helping teams to increase their performance.

Works with senior managers and board level executives and is also an international coach, facilitator and author. 

Leadership Development Consultant.

  • Jill Cottee and Mike Meldrum from Cottee Meldrum Ltd

A management consultancy specialising in marketing, strategy, management development and executive coaching.

Judith Underhill at Underhill Associates -

Working with organisations to help them create both enterprising and energised people and environments.


Together, we’ve recently delivered:

  • Coaching programmes for emerging leaders to enhance and accelerate their development

  • Leadership and management development programmes and assignments for managers and executives across a range of business sectors and internationally

  • Team coaching and bespoke team development events

  • Cafe Coaching Conversations programme for a group of leaders in the Cambridgeshire area.

Jennifer is a highly experienced consultant, facilitator and accredited executive coach with senior management experience.  She brings both a strategic and practical perspective to her work with organisations, teams and individuals.

Jennifer has completed an MSc in organisation change at Ashridge, which she passed with distinction.  She has an MBA from Cranfield School of Management, and is accredited as a senior professional executive coach with the European Mentoring and Coaching Council (EMCC).  Her first degree was a BA in English from St Anne's College, Oxford. 


Jennifer’s Work Experience:

Railtrack plc – Head of Organisation & HR Development

  • Responsible for leadership development
  • Change management
  • Resourcing
  • Training Initiatives

KPMG – Chief of Staff to the International Chairman

  • Established UK board and international leadership team
  • Helped shape new cultural values
  • Facilitated in delivering global strategy and integration
  • Jennifer has substantial management consultancy experience with KPMG, and over the past 10 years as an independent consultant.  She has managed projects in diverse industry sectors for a range of clients.

Jennifer’s Qualifications

  • MSc – Organisation Change – Ashridge (passed with distinction)
  • European Mentoring and Coaching Council (EMCC) – Accredited Coach
  • MBA – Cranfield University
  • BA English – St Anne’s College – Oxford
  • Qualified in a range of Psychometrics (MBTI, 16PF, Saville Wave, The Resilience Questionnaire, Spony Profiling Model)


The kinds of organisations that Viveka have worked for over recent years range from blue chip FTSE 100 to SMEs to not for profit, for example: